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Social Networking Guide | YouTube
YouTube: What is it?

YouTube is a privately owned video-sharing Web site that lets users upload and share videos. You can organize YouTube content in three ways: YouTube channels, groups and playlists.
Channels: An agency may acquire its own YouTube channel. Benefits include (1) ownership and (2) interaction. Users are more likely to identify with and interact with a Channel with a narrow focus. A channel requires a substantial commitment of time and resources to maintain -- a definite con.
Groups: A group enables a user to browse all the videos of the agency by creating a defined content space within which each YouTube content manager maintains control. A group may be organization-specific. If an agency does not have its own channel, it could use a group within another larger channel to house its content. The group may also be topic-specific. Groups are often useful for specific campaigns that involve interaction with other YouTube users. You can structure a campaign group to let anyone join, upload content, and interact with other group members through discussions.
Playlists: Channels can house multiple video playlists. When a user watches a video that is part of a playlist, the entire playlist appears next to that video. Playlists, therefore, can be a key way to maintain viewership and increase the visibility of other videos.

What can I do with it?
You can use YouTube’s Adobe Flash Video technology to display your own video content, including movie clips and TV clips, as well as video blogging and short original videos. CBS, the BBC, UMG and other companies and government agencies offer material on the site. Unregistered users may watch the videos, while registered users can upload an unlimited number of videos.  In general, YouTube lets you use video to tell your agency’s story.
Many variables can be controlled within individual postings and within channels as a whole. These variables often become modified or removed as the YouTube service grows, while others are added. Here’s a sample of the wide variety of variables:
Quicklists: These enable you to make a list of videos to watch later in a viewing session.
Adding a blog to the account: You can connect a channel directly to a specific blog. Once you’ve added a blog to a YouTube account, you can post videos to that blog directly from the playback view.
Rating: If activated, users may rate a video on a scale of 1 to 5.
Subscribing to tags: Tags appear as descriptive metadata for each video uploaded. Subscribing to tags lets you follow all YouTube activity surrounding a particular topic.
Customizing the homepage: Many ways exist to modify the look of a channel homepage.
Annotations: You can superimpose boxes and callouts onto a completed video, enabling you to provide more information and link to other YouTube content.
Subscribe to other Channels: Subscribing to a channel alerts you when someone updates that channel.
“Friending” other Channels: Becoming friends is an easy way to keep track of what your friends are uploading, rating, and designating as “favorites.” It’s also an easy way to share public or private videos.
“Favoriting” videos: Designating an external video as a “favorite” enables a user to bring it into a channel.
Comment moderation: This gives you the option of allowing comments and video responses.
A few Oregon state agencies use YouTube. Here are links to OLCC, ODFW and ODOT YouTube channels.
Oregon Liquor Control Commission
Oregon Department of Fish and Wildlife
Oregon Department of Transportation 


Users find video content predominantly through the search function on YouTube. Therefore, internal organization of video content is not a key factor in how a specific video is located. Associating related videos, however, is a way to increase overall views.
Dedicate sufficient resources to ensure creation of high-quality videos. Search engine optimization (SEO) depends upon the viewers’ responses:
  • Number of views
  • Number and location of incoming links
  • Number of comments (if activated)
  • Number of channel subscribers
  • Viewers’ ratings of the video (1 through 5 scale)
  • Others
YouTube SEO relies upon the metadata attributed to each video. Though the user enters this data when uploading each video, the data can be changed at anytime:
  • Title of the video
  • Description of the video
  • Tags assigned to the video
YouTube’s video playback technology requires users to download and install the Adobe Flash Player browser plug-in.
Standard account holders may upload videos up to 10 minutes long, with a size limit of 2 GB.
YouTube accepts video uploaded in most container file-types, including .AVI, .MKV, .MOV, .MP4, DivX, .FLV, and .OGG. These include video codecs such as MPEG-4, MPEG, and .WMV. As of July 21, 2009, YouTube users can upload 3D videos.


Follow these guidelines in administering your agency’s presence on YouTube: 
  • Do not post videos that could discredit your agency or call into question the judgment of its workers.
  • Be cautious of how the public might interpret a video. If you feel any misgivings at all, do not post the video.
  • Do not cross the line between funny and distasteful. Remember: humor is not a universal value. Something you think is funny may be highly offensive to someone else.
Make sure your video does not violate the rules of common sense and decency. Do not put your agency in a situation that may result in account termination. Remember that these rules apply to all videos you upload to YouTube.

Click on the following for more State guidelines.