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New Youth Outreach Web Site and Campaign Launches
Young street teams will demo the site at events around Oregon
Young NW Expo attendees check out MyPath Careers
Young NW Expo attendees check out MyPath Careers

WorkSource Oregon has been working with Pyramid Communications to help younger Oregonians get the training and education they need to have the life they want.
 
A new youth outreach Web site was launched in 2010 and promoted by a street team of young people introducing others to the fun side of career exploration. The team attended events like the Rose Festival, Trail Blazers Street Jam, and the Dew tour. There was a lot of interest in the site and the young street team running the campaign got a lot of great feedback from youth, employers, teachers and career counselors.
 
/EMPLOY/STORIES/PublishingImages/web_site_200.jpgWhat is MyPath Careers?
It's a first-of-its-kind Oregon Web site – http://www.mypathcareers.org – where teen and 20-something Oregonians can explore careers, connect to education and training, and learn about job opportunities. The site is robust, edgy, and loaded with information about how to get started. It's also a comprehensive and integrated portal that connects directly with WorkSource staff, education, and workforce development partners.
 
• 250+ career profiles based on data from Oregon Career Information System and OLMIS
• 450+ videos and photo diaries of real people talking about their work and giving advice
• Career-specific schools and education opportunities
• Links to Career Pathways Roadmaps
• Additional resources for financial aid, mentoring, internships and more
 
The new effort seems to be right on the money with the featured jobs and the overall approach, which is really reassuring for the contractor, Pyramid Communications, and the Oregon Workforce Investment Board's Communications Committee.

"The kids loved the Facebook quiz and were really interested in checking out MyPathCareers to help them figure out potential careers. Even for those who already knew what they wanted to do, it was a great source for additional information and real-life advice," said Anne Ozols, project coordinator for Pyramid.
 
This resource is a powerful step forward to a shared vision: improve Oregon's homegrown talent pool by helping more young people get the training and education they need and the careers they want.
 
This project was started at the request of the Oregon Workforce Investment Board (OWIB). Thanks to a grant from that organization through the state Department of Community Colleges and Workforce Development, and funding from the Oregon Employment Department, the OWIB Communications Committee partnered with Pyramid Communications to develop and implement a marketing campaign to 17-24 year olds around the workforce development and training system in Oregon.
 
Oregon Career Information System and the Employment Department's Workforce & Economic Research Division were instrumental in the project's data.
 
Visit www.MyPathCareers.org to sample the site. Help spread the word about the site by visiting www.mypathcareers.org/mypath-action . You'll find tools like posters, logos, Web site badges, press release templates, and an outreach presentation.