The Agricultural Development and Marketing Program works in targeted regional and national markets to provide opportunities for Oregon growers and processors. Oregon's relatively small population can only consume part of what the state's agricultural industry produces, so markets beyond our borders are critical. Best estimates are that at least 85% of Oregon's total agricultural production is sold to customers outside of the state.
Regional and national markets are often the logical "next step" for producers that have established good local markets but want to grow. Regional markets offer a logistical advantage of proximity, as well as a familiarity of the range of products that Oregon produces. Moving into national markets offers larger population centers and the efficiencies related to the economies of scale. National markets also offer producers of niche products to reach larger segments and grow sales.
Our program of work provides product introduction and market access for small to medium size companies wanting to place their agricultural products into both regional and national distribution.
Generally the program targets wholesale food service and specialty consumer ready product sectors at appropriate trade show venues. These venues provide cost effective access to targeted wholesale buyers in the United States. We have found that targeting wholesale buyers affords the best long-term opportunity for reasonable market entry and access.