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Oregon Dungeness crab receives sustainable certification
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12/8/2010
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Article Content Suggested lead
Oregon's Dungeness crab fishery has been certified sustainable by a globally-known organization, a development that could increase sales to environmentally-conscious consumers:
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Audio 01
The 45-million dollar Oregon Dungeness crab industry is now certified by the Marine Stewardship Council, which substantiates what fishermen have believed all along:
FURMAN: "The Oregon Dungeness crab fishery is a well managed, sustainably-harvested, environmentally-neutral fishery that just happens to also produce a wonderful gourmet product." :14
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Audio 02
Nick Furman of the Oregon Dungeness Crab Commission says the certification sets Oregon product apart from all other Dungeness in the marketplace. Buying groups representing retail, food service, and restaurants are more likely these days to want a sustainably-harvested product that has attained a third-party, scientifically-based certification:
FURMAN: "The next step is creating consumer awareness and demand for the brand. In other words, so the consumer recognizes what that blue and white label means on a package of fish or shellfish or a can of crab meat or whatever, and that they actually looking for it, asking for it, requesting it." :18
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Furman says the seven year process for certification is worth it, as Oregon Dungeness crab will have additional market opportunities regionally, domestically, and globally. In Salem, I'm Bruce Pokarney.
Additional audio: Audio 03
FURMAN says the sustainable certification should help sell more Oregon Dungeness crab regionally, in other parts of the U.S., and in the export market:
"I think this will prove out to create market opportunities that either weren't there or enhance some of those market opportunities." :10
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Additional audio: Audio 04
FURMAN says there has been a lot of talk about how ocean resources should be managed. He says the sustainable certification proves that a strong fishery does not come at the expense of the environment:
"We have the good fortune of living in a part of the globe and along the Pacific Ocean that we have very healthy oceans off our coast- very healthy oceans, very good stocks, good fishery management, and something that we can be very proud of." :15
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Full story
http://oregon.gov/ODA/news/101208crab.shtml |
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