Development and Marketing

Oregon currently offers two state-administered federal nutrition programs providing sales opportunities for farmers selling directly to consumers.

The Farm Direct Nutrition Program (FDNP) distributes approximately $1 million dollars to the following:

  • Seniors (identified by Seniors & People with Disabilities Division as of April 1 each year)
  • Families enrolled in the WIC (Women Infants & Children) program

Eligible participants will receive these funds as $4 checks, specifically to purchase locally produced fresh fruit and vegetables directly from authorized farmers at farm stands and farmers markets from June 1 to October 31.

WIC also provides a separate fruit and veggie voucher that allows WIC participants to purchase fresh and frozen fruit and vegetables at authorized retailers or from authorized farmers at a farm stand or farmers' markets. Approximately $8 million dollars worth of $5, $6, or $10 vouchers will be issued to WIC participants annually. The vouchers are distributed year-round and each voucher is valid for one month.

Eligible farmers must be authorized by the State before accepting checks or vouchers.

Program deadlines

To accept Farm Direct checks farmers must complete your application by October 1 and receive confirmation of your authorization from the State by October 31.


Compare Farm Direct Checks with WIC Fruit & Veggie Vouchers


Farm Direct Nutrition Program Farmers Market and Farm Stand shopper directory

On-line directory of Farmers' Markets and Farm Stands with authorized farmers that accept checks and WIC vouchers. Website

Farm Direct Nutrition Program Guide

A training and reference guide for farmers on the Oregon Farm Direct Nutrition program - WIC fruit and veggie vouchers. Document

Oregon Health Authority

Senior participants contact Oregon Health Authority1-866-299-3562

WIC Fruit and Veggie Voucher Frequently Asked Questions


Women, Infants, and Children (WIC) Program

Women, Infants and Children (WIC) participants contact your local WIC clinic 1-800-723-3638



Main Office
Agricultural Development & Marketing
1207 NW Naito Pkwy, Suite 104
Portland, OR 97209
Phone: 503-872-6600
Fax: 503-872-6601