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OTIA III State Bridge Delivery Program
Web Brief (Jun 07)
Matt Garrett video still
ODOT is using a webcast to tell people about construction.
Lights, camera...construction!
 
ODOT creates a safety-focused webcast marking the start of the busy 2007 construction season  
For the kickoff of one of the busiest construction seasons in Oregon’s history, ODOT searched for a new way to prepare motorists, freight haulers and vacationers. With a camera rolling, Director Matt Garrett, along with ODOT videographer Ted Burney and members of the OTIA III State Bridge Delivery Program communications team, produced a webcast highlighting work-zone safety and how travelers should prepare before hitting the road this spring and summer.
 
The production was filmed at a bridge program work site at the Marietta Street Bridge in Salem. Garrett’s message to motorists is to be safe and prepared, especially on Interstate 5, which will have 19 active construction work zones between Portland and Medford this summer. 
 
The webcast is an innovative communications strategy, one that allows the agency to convey important safety information to motorists whom ODOT might not reach through traditional media, such as print newspapers. Increasingly busy lifestyles and advances in cable television, all-news radio and the Internet are contributing to steadily declining newspaper circulation rates. According to a 2006 report by the Pew Research Center, nearly one in three Americans regularly gets news online. As the number of people who seek their news online continues to grow, webcasts such as this will allow ODOT to reach motorists in a new and compelling way.
 
The webcast was distributed to print and broadcast media as well as key stakeholders, including the Oregon Trucking Associations and Travel Oregon, which posted or linked to the video on their web sites. A link to the video was also embedded in a safety and mobility editorial written by Garrett. To date, the editorial and video were placed or linked to in 22 print publications and web sites, including the Salem Statesman Journal, Portland Tribune and Albany Democrat-Herald.
 
To view the webcast, visit ODOT’s Web site here: http://www.oregon.gov/ODOT/COMM/video_podcasts.shtml
 
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