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Region Transportation Safety Newsletter, September 2013
Child Passenger Safety Week & Seat Check Saturday 
Car crashes are a leading cause of death for children 1 to 13 years old. Many times deaths and injuries can be prevented by proper use of car seats, boosters, and seat belts. Help generate awareness about child car safety in your community during Child Passenger Safety Week, National Seat Check Saturday, and throughout the year. Child Passenger Safety Week starts September 15, culminating with National Seat Check Saturday on September 21.
Find seat check clinics near you.
Belt or Booster?
Kids need booster seats until they're eight years old or 4'9" tall. Booster seats work by raising the child up so adult safety belts fit snugly and correctly - flat across the collarbone and low over the hips, not across the neck or riding up over the stomach. Children who ride in poorly fitting safety belts can slide out of the belt system and be seriously hurt in a crash. So play it safe. Keep your kids in booster seats until they're eight years old or 4'9." 

Child Passenger Safety Week Campaign


New public service announcements (PSAs) from the Ad Council, NHTSA and Warner Bros. Entertainment encourage parents and caregivers to follow the YELLOW BRICK ROAD™ to child passenger safety. The new ads feature the Wizard of Oz. Links to view the TV spots on YouTube are below. In addition to TV, NHTSA also released radio, web banners and outdoor PSAs in both English and Spanish.


0:15 English PSA

0:15 Spanish PSA

0:30 English PSA

0:30 Spanish PSA


Oregon Safe Routes to School Offers Back to School Tips


As school gets back into session, consider these safety tips from Oregon Safe Routes to School for walking and biking to school:

  • Check the route before school starts. Choose streets with low traffic volumes, slow speeds, few intersections, bicycle lanes and sidewalks with no roadway construction. Children should always walk with a parent, responsible adult or older student.
  • Before crossing any street at a corner, look “left-right-left” for traffic in all directions. Keep looking for cars as you cross the street. Remember, you can’t hear some cars, so keep looking!
  • If there are no sidewalks, walk on the shoulder or close to the edge of the road and out of the way of traffic. Walk facing traffic so you can see approaching cars.
  • Don’t cross or run out into the street from between parked cars. The parked cars can hide you from drivers so they can’t see you.
  • Before starting to cross make sure drivers see you and have stopped before starting to cross, it’s best to make eye contact with the driver, so you know they see you.
  • Walking with friends provides safety in numbers. Ask if there is a Walking School Bus your child can join on the route to school, or start one yourself.
  • Stay alert, keep your eyes and ears open! Walk and ride predictably in a straight line and be visible with light or reflective clothing on darker or rainy days.
  • If bicycling, scootering, skating or skateboarding, wear a helmet that is properly fitted and fastened!
The Bicyclist's Survival Guide 
Bicycling is a great way to see some of Oregon’s scenic beauty, enjoy some fresh air and be active. For those who are new to bicycling or who haven’t been on a bicycle in a while, the thought of sharing the road with cars and trucks can be intimidating. Our new online publication, The Bicyclist’s Survival Guide (pdf 3.5mb), offers practical, research-based advice on keeping safe so you can enjoy your ride. No matter if you bike, walk, drive or ride, we can all take some simple steps to keep ourselves safe and to share the road safely.
The Bicyclist's Survival Guide

Register Now for Walk+Bike to School Day on October 9


Many schools throughout Oregon are participating in this year’s international "Walk and Bike to School Day" on October 9. Whether it’s an entire community event or parents meeting at a park to walk with their kids, participating in this event shows the many benefits of walking or biking to school, such as finding a safe route, getting some exercise, reducing traffic congestion, and just having fun! For more information and to find out who is participating in Oregon, visit the Walk + Bike website.


Kickoff to Football Season is Here
UO and OSU have kicked off their 2013 football season, so plan now to travel safe on game day. An estimated 30,000 additional vehicles converge on I-5 and roads leading to Eugene and Corvallis when home games occur on the same day for UO and OSU. This year, both universities have home games on August 31, September 28, and October 26. The annual Civil War football game is in Eugene on November 29.
Simple safety tips and reminders:
  • Start putting together your traveling game plan now.
  • On game day: leave early, be patient and alert so you can react to sudden stops in traffic, quick lane changes by other vehicles, and leave plenty of distance between you and others on the road.
  • Keep current on road and travel conditions by visiting TripCheck.com, calling 5-1-1, and listening for radio traffic-related news and updates.
  • Drivers: avoid distractions and leave talking or texting on mobile devices in the hands of your passengers.
  • Buckle up every trip, every time.
  • Have a sober, rested driver behind the wheel of your vehicle before and after the game.
State, county and city police along with ODOT encourage reporting any possible intoxicated or dangerous drivers by calling 9-1-1 or OSP dispatch at 800-24DRUNK (800-243-7865).
Latest NHTSA Traffic Safety Fact Sheets
Region 4 (Bend)
Region 5 (La Grande)
Archived Newsletters
Toss me your keys. Drive sober. The way to go.