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CTE Branding Resources

Policy guidance for using the CTE Brand in Oregon. 

Using the CTE Brand


The use of the "CTE Learning that works for Oregon" and "CTE Learning that works for America" brand are governed by strict user agreements and guidelines. Below, please find the resources outlining the use of the CTE Branding information.


"CTE Learning that works for America" Summer Workshop Presentations, 8/3-5/2011


At the CTE Summer Workshop, the CTE branding initiative was launched by two national presenters. David Buchholz, of David and Associates, lead the group through the work leading to the brand promise and role of CTE in America's future. Erin Uy, Communications Director of NASDCTEc, then shared some of the resources developed by that organization to assist in advocacy for CTE.


CTE Talking Points


These talking points can be used when putting together presentations, speeches, reports, news releases, letters and other communications to help general audiences (policymakers, service clubs, parents, community groups, etc.) gain a better understanding of the value proposition for CTE - and how CTE is "Learning that works for America".


These talking points can be used when interacting with business and industry representatives. Embed these points in PowerPoint presentations, speeches, reports, news releases, letters and other communications to help the business and industry audiences gain a better understanding of the value proposition for CTE - and how CTE is "Learning that works for America.".

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