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Anti-furnishing campaign targets parents
About the campaign
anti-furnishing campaign poster
The OLCC and Oregon Partnership have teamed up in an effort to reduce underage drinking by targeting parents.  Because most kids get their alcohol from home, the campaign is designed to educate parents when they purchase alcohol.
The campaign, which includes materials such as posters and bottle hangers, describes how kids frequently take alcohol from home supplies.  It also reinforces the message that parental disapproval is the most important reason kids don't drink. And, it reminds adults that it is illegal to host underage drinking parties - even in your own home.
The posters and bottle hangers are initially being placed in liquor stores, but will also be available to grocery and convenience stores.

Two posters urge parents to lock their liquor cabinets and remind them that it is illegal for adults to host underage drinking parties, even in their home.
Poster 1 - Lock your liquor cabinets (pdf)
Poster 2 - Illegal to host underage drinking parties (pdf)

Bottle Hanger
A bottle hanger emphasizes that parental disapproval is the number one reason kids don’t drink alcohol. Click here to see the bottle hanger.

Radio PSAs
Two public service announcements encourage parents to talk to their kids about alcohol. Click below to listen to these radio spots.
PSA 1 (mp3 format)
PSA 2 (mp3 format)

In the News
Stopping Underage Drinking
KOHD News, Bend - 10/28/08
Only You, Parents, Can Prevent Underage Drinking
Willamette Week - 10/28/08
Home Furnishing Takes On A Whole New Meaning
Neighborhood Notes - 10/27/08
New campaign on teen drinking urges that moms and dads disapprove strongly
The Daily Astorian - 9/9/2008
Parents Warned on Kids Drinking
The Portland Observer - 9/3/2008

Ordering information
To order posters and bottle hangers, please contact the OLCC at 503-872-5133 or 1-800-452-6522, ext. 5133. Or send an e-email to andrea.mooney@state.or.us.
Posters and bottle hangers are also available through Oregon Partnership at www.orpartnership.org.
For more information on how to reduce underage drinking, go to www.faceitparents.com.