Text Size:   A+ A- A   •   Text Only
Site Image

Marine Board's 2011-2016 Strategic Plan -External Advisory Committees & Implementation

The Plan...

Port of Siuslaw
The Oregon State Marine Board (OSMB) is Oregon’s recreational boating agency, dedicated to safety, education and access for all Oregon’s recreational boaters. While this dedication remains as strong as ever, the Board recognizes that boating is changing dramatically with each passing year, and these changes pose major challenges to the agency and to many people who recreate on our waterways.
To position the Board to manage these changes into the future, the Board initiated a broad, statewide strategic planning process and in 2011 issued the Oregon State Marine Board Strategic Plan 2011-2016. It included recommendations, goals and strategies for the agency to pursue over the next five years.  Primary goals include better representation and integration of non-motorized boating in the agency; a framework to review and prioritize needed changes and updates to boating rules; a systematic update to the Board’s law enforcement contract agreements; improvements regarding interagency collaboration, marketing and outreach, and cross-board relationships; and a review of the agency mission and vision statements.
To facilitate implementation of the plan, the Board has designated internal project managers who are developing and leading processes that include advisory committees of internal and external constituents. The Non-Motorized Advisory Group and Mission / Vision Advisory Group include a representative selection of key stakeholders to work toward recommendations to help ensure the agency is serving a diversity of Oregon’s boaters. Meetings and updates will be noted here. Advisory committee meetings are public, will be noticed, and will provide opportunity for public comment.
Summaries of the various teams are included below​. . .
Back to Top

Non-Motorized Boating Team and External Advisory Committee

The Marine Board is funded primarily by marine fuel tax and title and registration fees that creates a user-fee/user-benefit system for motorized boaters. Boating is changing and more than ever, non-motorized boaters are making use of the waterways. Mixed boat uses have increased user conflicts and access issues.
The Marine Board's functions and responsibilities for motorized boats and sailboats over 12 feet are well defined. The relationship with non-motorized boater operators is less defined and increasingly these boaters seek boat ramps, law enforcement services and frequently petition the Marine Board for regulations that protect or enhance non-motorized activities. The Marine Board has statutory authority over both types of boats, but is seeking direction on how to best manage, support, enable and encourage these diverse activities.
The non-motorized team and external advisory committee will be making recommendations on how to best engage and incorporate non-motorized boaters into the future mission of the agency and meet the ever-evolving needs of all boating user groups.
Statewide Listening Sessions were held in June, 2014 and was an integral component in the agency's 2015-2017 agency budget discussions.  Additionally, during this same timeframe, OPRD and OSMB commissioned a non-motorized boater survey from OSU who used a random sampling of AIS permit holders to gather information about their access needs from the parks/watertrail perspective.  The Statewide Boater Survey Report is now available.  
FINAL REPORT                  Appendicies 
Check out the Non-Motorized Outreach Video -featuring members of the Non-Motorized External Advisory Committee.
​Agenda ​Minutes Other Documents​
11-14-12 Kick-Off Meeting Agenda 11-14-12 Draft Meeting Minutes
12-12-12 Meeting Agenda 12-12-12 Meeting Minutes Non-Motorized Committee Proposal
1-24-13 Meeting Agenda 
1-24-13 Meeting Minutes
2-26-13 Meeting Agenda 2-26-13 Meeting Minutes
4-25-13 Meeting Agenda 4-25-13 Meeting Minutes
5-23-13 Meeting Agenda 5-23-13 Meeting Minutes Non-Motorized Boating National Survey Results
11-13-13 Meeting Agenda
1-29-14 Meeting Agenda ​1-29-14 Meeting Minutes
Portland Listening Session 06/03/2014 ​Portland Mtg Public Comments & Input
Medford Listening Session 06/05/2014 Medford Mtg Public Comments & Input
LaGrande Listening Session 06/09/2014 LaGrande Mtg Public Comments & Input
Tillamook Listening Session 06/10/2014 Tillamook Mtg Public Comments & Input
Springfield Listening Session 06/17/2014 Springfield Mtg Public Comments & Input
Bend Listening Session 06/19/2014 Bend Mtg Public Comments & Input
Public Comment via Email or Mail Non-Motorized Email & Letters
​Public Comment via Online Survey Non-Motorized Online Response
Appendix 1:Common Themes June Meetings ​Appendix 1: Common Themes  
Hood River Public Meeting 09/15/2014 ​Hood River Public Comments​
Salem Listening Session 09/17/2014  Salem Mtg Public Comments & Input​  
​Newport Listening Session 
Newport Mtg Public Comments
& Input
​​Scappoose Listening Session 
Scappoose Mtg Public Comments & Input​  
Madras Listening Session 
Madras Mtg Public Comments & Input​ 
Klamath Falls Listening Session 10/29/2014 Klamath Falls Mtg Public Comments & Input 
Corvallis Listening Session 
​​Corvallis Mtg Public Comments & Input 
More Public Comment via Email or Mail More Non-Motorized Email & Letters​
Public Listening Session Statistics Public Listening Session Statistics​ 
​3-10-15 Meeting Agenda ​3-10-15 Meeting Minutes​

All Combined Comments
Summary of Non-Motorized Boaters' Respnoses

Phase II Legislative Concept Development

10-01-15 Meeting Agenda 

​10-01-15 Meeting Minutes ​

Phase II Legislative Concept Development

10-30-15 Meeting Minutes

Phase II Legislative Concept Development ​

11-18-15 Meeting Minutes
Back to Top

Mission/Vision Team and External Advisory Committee

The goals for the Mission/Vision Team include reviewing OSMB's existing mission and vision and ensure they accurately reflect current and future needs of the entire boating community in Oregon. This will be Phase I. An advisory committee comprised of OSMB stakeholders will help staff review and propose revisions of the agency mission and vision, as well as create a stakeholder survey to help define our mission and vision for future consideration by the Board.

Phase II is consideration of modifying the agency's name and logo to reflect the mission and vision as determined from Phase I.

​Agendas ​Minutes ​Other Documents
Mission/Vision Team Work Plan
Meeting Presentation and Overview (9/26/12) ​​Meeting Presentation Notes (9/26/12)

​​2005 Strategic Plan's Mission, Vision and Goals

Agenda -Second Meeting (March 14, 2013) ​​Meeting Minutes from (3/14/13)

​​DRAFT Mission/Vision Statements and Comments (5-9-13)

Examples of state agency mission statements

Other states' mission/vision statements

Other state and industry mission statements

OSMB staff draft mission statements

Itinerary: Strategic Plan Projects Update, Mission statement discussion & selection, Vision & Values discussion. ​​Third Meeting Minutes (5/9/13) Mission/Vision Statement Comments & Feedback​
Fourth Meeting Agenda (10-15-13) Fourth ​Meeting Minutes (10-15-13) Marine Board Meeting -Mission/Vision Presentation (10/23/13)
  PHASE II Cpmpleted: October, 2014 - Logo / Re-Branding  Agency Tag Line: Boat Oregon!PHASE I COMPLETED: February, 2014:

The Oregon State Marine Board's New Mission Statement: 

"Serving Oregon's recreational boating public through education, enforcement, access, and environmental stewardship for a safe and enjoyable experience."

New Vision Statement: "A collaborative community providing opportunities for all boaters to safely and respectfully experience Oregon's waterways."

Agency Values:

We value: excellent customer service, safe experiences, education, communication, environmental stewardship, diverse and cohesive partnerships and responsible fiscal management​.


Back to Top

Rules Review Team and External Advisory Committee

The Rules Review Committee will work within the agency to develop a needs assessment of rule updates for OAR Chapter 250. They will develop a systematic rules review process, and will work with law enforcement officers, the public, and boating organizations to complete the review.


​Agenda ​Other Documents

​​Rules Review Team Work Plan​

Rules Review Project Outline

Agenda 4-24-12 ​Meeting minutes 4-24-12
​Agenda 7-31-12 Meeting minutes 7-31-12
​Agenda 9-5-12 ​Meeting minutes 9-5-12
​Agenda 12-18-12 Meeting minutes/notes from 9-6-12 and 12-18-13
​Agenda 2-19-13 Meeting minutes 2-19-13
​Agenda 3-26-13 ​Meeting minutes 3-26-13
​Agenda 8-22-13 Meeting minutes 8-22-13 
​Agenda 10-29-13 Meeting minutes 10-29-13

Agenda 12-2-13

Back to Top

Web User Group

The Web User Group created a content strategy and website content audit while evaluating other website designs for functionality and features. Members also quantitatively identified the content boaters seek and will be working within the framework of the state's website redesign (oregon.gov).

This project was initially one phase, and has now been split into two phases:


  • Conduct a comprehensive website audit of all content
  • Evaluate content for consistency
  • Analyze Google analytics for content most sought after
  • Develop a content strategy

These steps were completed by the WUG in 2013.


  • Begin a Work Order Contract through the Department of Administrative Services for website redesign sevices by the state's website Contractor, NIC USA. 
  • Begin an estimated timeline, identify top tasks, develop architecture and framework
  • Build pages and add content in a staging site
  • Conduct usability testing
  • Modify content/architecture based on usability testing results
  • Round 2 of usability testing
  • Modify content/architecture based on usability testing results
  • Round 3 -if needed
  • Modify -as needed
  • Website build-out
  • Agency testing
  • Determine Go-Live date
  • Launch (Goal of January 2016)


​Work Plan ​Other Documents
Web User Group Work Plan

Website Re-Design Timelines

Content Strategy​

Back to Top

Administering Change Team

Administering change is about ensuring the plan is implemented and all action items are successfully executed. Many of the strategies and action items identified in the strategic plan will fall to the Administration section of the agency to implement -and the action items are diverse...from developing branding concepts that make the Marine Board more recognizable, to improving interagency collaboration and leading initiatives to enhance boating participation. The Administering Change Team, comprised of all the strategic plan project managers, will integrate all of the various action items into achievable tasks for staff, external contractors and organizations, and volunteers for completion by 2016. The Administering Change Work Plan will be developed after the other projects are nearing completion of their individual scopes.
​Project Charter ​Other Documents
Administering Change ​Boat Oregon Initiative
Back to Top

Project Managers, Sponsors, Champions and External Advisory Committee Members

Strategic Plan Project
Project Manager (OSMB Staff)
(OSMB Manager)
(Board Member)
Internal Advisory Committee Members
External Advisory Committee Members
Mission/Vision Team
Stuart Jantze
Scott Brewen
Jen Tonneson, Jean Quinsey
John Berry, Glenn Dolphin, Katie Phelan, Kristin Nopp, Kristy Smith
Marureen Crawford (Crook Co. Parks), David Lane (ODFW), Mark McCuddy (McCuddy’s Marina, Jon Bock (Lane Co. S.O.), Jim Coker (Lower Columbia Canoe Club), Rob Blickensderfer (Albany boater), Grant Scheele (Grant’s Guide Service), K.C. McCommas (Wakeboarder, Portland), Mark Roth (The Dalles Yacht Club), Trey Carskadon (BDC Advertising/Angler/Former OSMB Board Member), Bruce Koffler (Koffler Boats), Glen Wood (USCGA Flotilla 64), Scott Coleman (Skookum Marine), Bud Shoemake (Port of Toledo).
Non-motorized Team
MariAnn McKenzie
Scott Brewen
Jean Quinsey, Brian Carroll
Janine Belleque, Janess Eilers, Glenn Dolphin, Dale Flowers, Randy Henry
Curt Booher (BLM Prineville Dist.), Darrell Hames (Dragonsports USA), Dave Lingenfelder (Oregon Assoc. of Rowers), Erik Weiseth (Orange Torpedo Trips), Dep. Ernie Fields (Josephine County Sheriff Office), Gina Barstad (Wallowa Lake Marina Inc.), Jerry Davis (Jerry Davis Consulting), Sgt. John Katzenstein (Oregon State Police), Julie Chick (Tillamook Estuary Partnership), Laura Jackson (Portland Kayak & Canoe Team & Oregon Rowing Unlimited), Michael Boles (USFS – Fremont-Winema NF, Klamath Ranger Dist.), Patrick McCullough (Deschutes County Rafter), Ray Hanson (Northwest Rafter Assoc.), Sam Drevo (eNRG Kayaking), Travis Williams (Willamette Riverkeeper).
Rules Review Team
Rachel Bullene, Krista Grenz
Randy Henry
George Tinker, Jen Tonneson
June LeTarte, Jeff Smith,
Dean Bender
(Other content experts TBA)
Web User Group
Cyndi Bolduc
Ashley Massey
Scott Brewen
Carolia Russell, Melinda Harrison, Jennifer Peterson
Usability Studies being organized with NIC USA (for oregon.gov re-design) and with Oregon boaters and boating partners.
Administering Change Team
Ashley Massey
Scott Brewen
Brian Carroll
MariAnn McKenzie, Stuart Jantze, Rachel Bullene, Krista Grenz, Randy Henry, Cyndi Bolduc


Back to Top

NEW! Boat Oregon Advisory Teams (BOATs)

As a component of the Marine Board's strategic plan, boaters said they wanted more input into agency policy and planning, so that's where "BOATs" comes in!  We've created three new advisory teams to help round off our existing advisory committees:

  • Watersports (includes towed activities and racing)
  • Outdoor Sportsmen (anglers and hunters)
  • Cruising (includes sailboats)
  • Non-Motorized (human-powered boats)

The following individuals comprise each team:

Ric Ball
Michael Wheeler
Britt Seaver
Ty Atwater
Allen Field
Steve Baldwin
Ronald Fish
​Mel Wishan
Beth Biggs
Jimmy Ulrey Jr.
Larry Brandt
​Larry Payne
Ken Rice
Brian Bay
Colleen Bennett
​Jay Schindler
Greg Pelton
Gordon Boon
Andy Meyer
​Steve Kiesling
Shawn Karambelas
Richard Jacobs
Brad Howton
​Brian Wegener
David Bulkley
Nick Marshall
Renee Dykes
​Nicole Vertner
Wendy Puller
Calvin Mason
​Laura Jackson
Joseph Zody
Dean Fleck
​Melyssa Graeper
​Todd Alsbury ​Jayson Bowerman
​Tanner Preciado
​Lyn Dahlstrom
​Aaron Lieberman
​Bart Vervloet


The Boat Oregon Advisory Teams will identify statewide boating issues relating to their use of the waterways and be charged with recommending initiatives for existing programs that agency staff can explore or bring forward for Board consideration.  This is not a decision-making body.

Meetings will be announced via press releases/public meetings calendar and are open to the public.  Visit again in the fall for any agenda's, meeting minutes, or other documents. 

The Non-Motorized External Advisory Committee has entered "Phase II," to develop a legislative concept for a non-motorized program. 

*The Non-Motorized Boat Oregon Advisory Team is a different group of boaters (general public), who will help identify boating-related issues and provide valuable feedback on communication, conflict resolution, innovation, and outreach. 


Meeting Minutes:

Outdoor Sportsmen's BOAT -Meeting Minutes from 12-3-14
Cruising BOAT -Meeting Minutes from 11-14-14
Watersports BOAT -Meeting Minutes from 11-10-14


Next Meetings Scheduled:

Outdoor Sportsmen's Boat: November 4, 2015
Cruising Boat: November 3, 2015
Watersports Boat: November 5, 2015

All meetings will be held at the Marine Board Office, 435 commercial St. NE, in Salem, from 9 am to 2 pm.

Back to Top

About your boating agency

 The Oregon State Marine Board was established by the Oregon State Legislature in 1959 in response to the growing popularity of recreational boating in Oregon and in conjunction with the federal Boating Safety Act of 1958.  The Board sets state boating policy and has the authority to enact rules for boatoperation.  The Governor appoints five board members for four-year terms with appointments confirmed by the Senate.  The Board is also responsible for appointing a State Marine Director.
The Marine Board's major revenue source includes boat registration and title fees, motorboat fuel tax transfers from the Oregon Department of Transportation and federal grants.  Smaller amounts of revenue are generated from outfitter and guide registrations, cost for the mandatory education card and charter boat licenses.  Expenditures go toward titling, registration and administration, education/information, facilities construction and maintenance and contracts with counties and state police for marine law enforcement services.
Marine Board's 2013-2015 One-Pager covering agency services, revenues and expenditures.
Back to Top