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Social Networking Guide | Social Media
YouTube, Twitter, Facebook, Photo-sharing

Always consult your supervisor on terms of use agreements with social media sites (also, see the “Terms of Service” section in this document.)
 
Following are guidelines from some popular social media Web sites:

 
It's important to do some investigating before you start using Twitter, Facebook, YouTube or any other social media tool. Your investigation should include the following elements:

 

  • Spend time learning about the tools
  • Find out if your customers are using them.
  • Investigate the time commitment needed.
  • Examine how public records laws come into play
  • Consider accountability and transparency issues with your team.
  • Determine whether these tools would help meet your existing communication objectives.
  • Work with your information technology systems section to balance your ability to interact with these sites with your agency’s network and information security protocols.

After thorough investigation, begin using these sites on a trial basis to enhance your existing communication plan. Start slowly and take small steps, evaluating your results along the way. Continue to interact with your executive leadership team to tackle such issues as who has authority to speak for the agency on these sites.  

 

 
 
 
 
  
 
Appropriate uses of Twitter, Facebook and YouTube


 
Use these social media tools to:
  • Listen to and learn from customers, peers, stakeholders and others.
  • Enhance existing messages.
  • Share information with customers.
  • Build relationships with customers.
  • Reach a group of customers who you may not have reached before. For example, ODOT now has “followers/friends/contacts” that became interested in the agency because of their photos and videos—not because of a specific transportation-related issue or concern.
  • Gather feedback, do research, monitor issues.
  • Direct customers to services, resources or other sources of information.
 
 
Do not use these social media tools in the following ways:
  • Do not participate just to say that you are participating. Establish a business reason that justifies using these tools.
  • Do not use these programs just to hear yourself talk. These are not one-way communications.
  • Do not falsify or hide identities to advocate for issues or programs.
  • Do not use these programs and sites for personal benefit.
  • Do not use inappropriate language.
 
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