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Fundraising Information
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Article Content
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| Fundraising Basics |
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The Numbers
$203.45 billion in 2000, 4.9% increase over 1999
individuals 75.0% of total contributions
foundations: 12.0% of total contributions
bequests: 7.8% of total contributions
corporations: 5.3% of total
Giving USA 2000/AAFRC Trust for Philanthropy
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| Who Gets the Money? |
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Religious organizations--36.5% of all contributions.
They ask
They ask regularly
They make it easy to give
They offer a variety of programs to which you can give
Any size gift is appropriate
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| Why Do People Give? |
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They care about the issue
Guilt
They get something in return
Enables them to reinforce their image of themselves as principled people
BECAUSE THEY ARE ASKED!!!
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| Why Do Corporations Give? |
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They perceive direct and indirect connections between giving and an improved bottom line
interest in company profits, potential employees, improved relationships with community leaders
Higher employee morale
Goodwill in community
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| Events |
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purpose is to generate interest in your library
LABOR INTENSIVE for staff members Build community partnerships, especially with local businesses
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| Other Sources of Revenue |
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MARKETING DOLLARS AND CORPORATE GIFTS -- local banks, utilities, manufacturing
OFTEN MORE MONEY AVAILABLE THAN THROUGH THE FOUNDATION! Service clubs: Rotary, Lions, Kiwanis, Elks
Friends group or Foundation
Network: Chamber of Commerce, local non profits
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| Foundation Funding |
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Types of Foundations
Corporate -- PGE/Enron, US WEST (utilities),banks, transportation, manufacturing
Public or Community -- Salem Foundation, Oregon Community Foundation
Independent or Private -- Collins, Meyer Memorial Trust, Ford Family Foundation
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| Basics of Foundation Funding |
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NOT THE FIRST FUNDER (prefer short term relationships)
Good mission and solid planning for project
Must fit the foundation's objectives/pattern
Require broad base of support in established programs
tap into the community, THEN apply to foundations
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