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Fundraising Information
Fundraising Basics
The Numbers
$203.45 billion in 2000, 4.9% increase over 1999
 
individuals  75.0% of total contributions
foundations: 12.0% of total contributions
bequests: 7.8% of total contributions
corporations: 5.3% of total
Giving USA 2000/AAFRC Trust for Philanthropy

Who Gets the Money?
Religious organizations--36.5% of all contributions.
They ask
They ask regularly
They make it easy to give
They offer a variety of programs to which you can give
Any size gift is appropriate

Why Do People Give?
They care about the issue
Guilt
They get something in return
Enables them to reinforce their image of themselves as principled people
BECAUSE THEY ARE ASKED!!!
Why Do Corporations Give?
They perceive direct and indirect connections between giving and an improved bottom line
interest in company profits, potential employees, improved relationships with community leaders
Higher employee morale
Goodwill in community

Events
purpose is to generate interest in your library
LABOR INTENSIVE for staff members Build community partnerships, especially with local businesses

Other Sources of Revenue
MARKETING DOLLARS AND CORPORATE GIFTS -- local banks, utilities, manufacturing
OFTEN MORE MONEY AVAILABLE THAN THROUGH THE FOUNDATION! Service clubs: Rotary, Lions, Kiwanis, Elks
Friends group or Foundation
Network:  Chamber of Commerce, local non profits

Foundation Funding
Types of Foundations
Corporate -- PGE/Enron, US WEST (utilities),banks, transportation, manufacturing
Public or Community -- Salem Foundation, Oregon Community Foundation
Independent or Private -- Collins, Meyer Memorial Trust, Ford Family Foundation

Basics of Foundation Funding
NOT THE FIRST FUNDER (prefer short term relationships)
Good mission and solid planning for project
Must fit the foundation's objectives/pattern
Require broad base of support in established programs
tap into the community, THEN apply to foundations