U.S. Surgeon General Report - Marketing and Promotions
The 2012 U.S. Surgeon General report showed that,
- "...the industry's extensive use of price-reducing promotions has led to higher rates of tobacco use among young people[i]" Evidence shows that coupons also encourage new smokers to smoke more often, thereby entrenching their addiction.[ii] - See citation
State Health Improvement Plan
Preventing and reducing tobacco use is one of seven priority areas in Oregon's State Health Improvement plan (SHIP).
A key strategy in the SHIP is to increase the price of tobacco. Tobacco prices have a significant effect on initiation and consumption.
Strategies such as banning free samples or coupon redemption are effective ways to increase tobacco prices.
Compliance with the Law
Tobacco and inhalant delivery system retailers are responsible for complying with tobacco sales laws in Oregon.
Best Practice/Approach to Prevention
Laws that prohibit sales to minors are important, but alone, will not keep kids from using tobacco and nicotine products.
Evidence shows that to prevent youth initiation of tobacco products, communities must take a comprehensive approach that includes reducing youth exposure to products that are cheap, readily available, and easy to find.
Visit CounterTobacco.org for resources to counteract tobacco product sales and marketing at the point of sale in your community.
 U.S. Department of Health and Human Services. Office of the Surgeon General. Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General (2012) (Page 8). http://www.surgeongeneral.gov/library/reports/preventing-youth-tobacco-use/full-report.pdf. Accessed April 3, 2015.