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Capital Campaigns
Goal
To secure funding for larger building needs with pledge system over 25 years.

What Are Other Libraries Doing?
Eugene Public Library
Bond measure of $20 million
Foundation at $5.1 toward $5.5 million
Consultant who included executive staff from Collins Foundation, Meyer Memorial Trust and Oregon Community Foundation in their feasibility study

Hood River County Library
Selected the highest profile community leader (newspaper publisher)
Holding quarterly special events
Raising money not the primary focus
Writing small grants in preparation for the bond election
Consistent mailings, unusual size and format

Capital Campaign Outline
Organize the campaign to give the widest community involvement as possible.
The more prospective givers reached, the more likely the goal will be reached in a timely manner.
Initial support, whether a large or small gift, will be an entry to repeated support in annual giving for program needs.
The highest visibility will attract involvement of major groups associated with your organization, and more are apt to participate in a popular program. 
 
Successful campaigns: 80-90% of funds come from 10-20% of participating donors.
35-45% of the required goal must be raised through as few as 10-15 gifts.
The next 35% of the total comes from as few as 100 gifts.
Remaining amounts to reach goal come from the small givers.

As a general rule, a campaign must be able to solicit at least one gift worth 10% of the goal and at least 2 gifts worth 5% of the goal.

Capital Campaign Consultants (Library Experience)
Keep campaign on track, train volunteers for major gift solicitations 
  The Metropolitan Group, 503.223.3299 
  Tom Wilson and Associates, Tom Wilson, 503.789.4366

Feasibility Study 
Taking the pulse of the community to determine 
  local knowledge of the library 
  need for expanded facility 
  identification of prospective donors.
Consultants perform this research by conducting individual and focus group type meetings.

Case Statement 
A summary of support for a capital campaign from feasibility study
Used for solicitations to major donors, Foundations, and the community at large sed for solicitations to major donors, Foundations, and the community at large
Marketing pieces

Major Donor Solicitations

Identification and cultivation of major donors is needed throughout the process.
An experienced capital campaign consultant knows the movers and shakers who can provide the lead gifts to kick off a campaign.

Immediate Needs
EVERY board member has made a personally significant gift to the campaign
EPL board $250-300,000 from 20 members
Assemble local leadership to make asks
Capacity to drive this locally