The Outdoor Advertising Sign Program administers the laws and rules related to the Oregon Motorist Information Act, which regulates the location of signs visible to state highways.
The program is intended to:
- Preserve the recreational value of travel on state highways;
- Preserve the natural beauty along the highways and in adjacent areas;
- Promote public safety.
The state, through the Oregon Department of Transportation, regulates signs that are on public and private property and visible to state highways. No signs, other than official traffic control devices, are allowed in state highway right-of-way.