​​Agency website redesigns

The state E-Governance Board's job is to promote consistency of content throughout the Oregon.gov public website, an important connection between the agencies of state government and the public they serve. Using Oregon's collaboration portal (requires GovSpace login) the E-governance Board provides website redesign​​ guidelines​  and "do it yourself" redesign steps for agencies looking to redesign their existing websites.  The state web guidelines manual is a great resource for agencies continually working to improve their sites' usability and accessibility. 

State Web Guidelines

Social networking

The social networking guide facilitates the use of social media tools, or “Web 2.0,” by state agencies. Such tools can ease collaboration and information-sharing among agencies and the public they serve. Our goal is not to limit the use of social media web services; rather, it is to provide effective and appropriate guidance on security, privacy controls, best practices, and other important issues. Use this guide to complement your agency’s internal plans for communicat​ions and community and media relations.

Social Networking Guide

Social media technology gives agencies the opportunity to inform the media, the public and each other on matters of immediate importance. By using highly accessible Internet-based tools, users can create content and engage in peer-to-peer conversations and exchanges (e.g., Blogger, Twitter, YouTube, Flickr, Facebook, etc.). 
No substitute exists for good writing, however. The best public servants appreciate that writing well is not a tiresome duty, but a necessity. We hope this guide helps you fulfill this necessity.
The decision to use Web 2.0 technology should be a business decision that comes from the appropriate level of your agency. The decision-maker should consider the agency’s mission, objectives, capabilities and potential benefits. If you are a state employee or contractor who creates or contributes to blogs, microblogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off the oregon.gov domain, these guidelines are applicable. State government expects all who participate in social media on its behalf to understand and follow these guidelines.

Employee expectations

The growing use of social media has many implications in the workplace. Agencies should establish clear expectations for their employees -- both for personal and work use of social media tools. Agencies should also evaluate how to make content posted on social media sites available to staff as appropriate in the performance of their job duties. Agencies are responsible for ensuring that all employees are made aware of these expectations and the consequences for non-compliance. We recommend that agencies use the following template to communicate expectations for employees. Use this document to ensure trouble-free use of social media for state business and for personal purposes that affect the state.​​​​​​​

Social Networking Employee Expectations




Ashley Massey
Public Information Officer
Marine Board
Sally Ridenour
Chief Co​ntent Strategist
Department of Transportation

E-Government Program:
Ying Ki Kwong