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Safety Focus

It's Back to School Time Again - Please Watch Out for Children and Drive Safely


Look Out for Kids banner with illlustrations of children of diverse ethnicities walking, skating and bicycling

Students of all ages are headed back to school and their safety should be a focus for everyone. Children rely on adults to keep them safe, both inside and outside of the vehicle.

The National Highway Traffic Safety Administration has published a webpage that features useful tips and information for drivers, parents and students. 

The Transportation Safety Office has a lot of informational media materials available for order on their Educational Publications by Topic webpage. There is also a large variety of Bicycling, Pedestrian and Safe Routes to School media materials available for download on the Bicycling, Pedestrian and Safe Routes to School Digital Toolkit webpage, including items like the flyers listed below.

Welcome Back Flyer in English
Welcome Back Flyer in Spanish

Walk and Roll Safely Flyer in English
Walk and Roll Safely Flyer in Spanish


Be Sure to Buckle Up! Every seat, Every time.


A billboard with a photo of a safety belt. Text reads, Show your crew what to do. Buckle Up every seat, every time.

Pedestrian Safety


The personal, physical, and environmental benefits of walking and rolling on other devices can lead to healthier, quieter, cleaner, and safer streets. Walking can also improve local economies and enhance social and community engagement, which can lead to more vibrant, resilient, and livable spaces. Unfortunately, nationally 2021 there were 7,388 pedestrians killed in traffic crashes, a 12.5% increase from the 6,565 pedestrian fatalities in 2020. This is the highest since 1981 when 7,837 pedestrians died in traffic crashes. On average, a pedestrian was killed every 71 minutes and injured every 9 minutes in traffic crashes in 2021.
Check out our new pedestrian and speeding PSA: English / Spanish.