The Outdoor Advertising Sign Program administers the laws and rules related to the Oregon Motorist Information Act, which regulates the location of signs and billboards visible to state highways.
The program is intended to:
- Preserve the recreational value of travel on state highways;
- Preserve the natural beauty along the highways and in adjacent areas;
- Promote public safety; and
- Prohibit the indiscriminate use of outdoor advertising.
The program can only issue permits to signs on private property, not for signs on the right-of-way.