An official website of the State of Oregon
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There is strong evidence, in Oregon and in other states that laws and enforcement efforts are only successful if they are effectively and continuously publicized, and in conjunction with highly visible enforcement efforts when available. According to the National Highway Traffic Safety Administration (NHTSA), public information programs should be comprehensive, seasonally focused, and sustained.
Since 1982, the Transportation Safety Office has been carrying out comprehensive traffic safety public education campaigns. Research has been utilized to evaluate the success of each campaign and to assist with targeting safety messages. Surveys of Oregon's driving population have shown that these ODOT - Transportation Safety Office public information programs and efforts are widely recognized.
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