Listing Distilled Spirits in Oregon

There are two ways a new distilled spirit product can be introduced into the Oregon market.

A product can be presented to the Listing Committee; or a special order can be placed with a liquor store by a customer.

Listing Committee

The Listing Committee includes liquor store operators and OLCC staff. The committee meets five times a year to hear presentations for new products.

Presentations include any unique history, manufacturing, pricing and promotion. After all presentations, the committee decides if a product should be listed.

Listed items will be available to order through the OLCC Distribution Center from any liquor store in the state. Product that is not approved by the committee must wait 6 months before being presented again.

Many times when a new product is listed, OLCC will categorize it as “limited listing.” This allows company representatives time to visit the market and describe their product to prospective purchasers and sellers.

After a period of time in the market, a sales analysis will determine if the product needs to be categorized differently or if the product should be moved to a special order item or discontinued and closed out.

Listed product will be shipped from the manufacturer to the OLCC Distribution Center in Milwaukie, and placed in bailment until a liquor store submits an order.

When an item has been listed or a customer has placed a special order at a liquor store, an Oregon Standard Price Quotation must be submitted to the OLCC Purchasing Department. A copy of TTB label approval must also accompany the quotation. When the Purchasing Department has all required paperwork, an Oregon product code number will be assigned.

Exterior case labels must have at a minimum: Oregon state product code, size, description, GTIN/UPC and a SCC code on three side panels.

2026 Listing Meeting Schedule, Required Documents, and Samples Due Dates

All meetings are held virtually (Microsoft TEAMS)

Meeting Date	Required Materials and Samples Due Date
January 28 & 29, 2026	January 2, 2026
March 25 & 26, 2026	February 27, 2026
May 27 & 28, 2026	May 1, 2026
July 29 & 30, 2026	July 2, 2026
September 23 & 24, 2026	August 28, 2026

Listing committee meetings are held every other month through September. There are no listing meeting dates beyond September of each year since there would not be enough time for new products to gain adequate distribution before the peak selling months of November and December. Suppliers are limited to two (2) items per listing meeting or one family of products. For example, a tequila brand generally includes a Plata or Silver, Reposado, and Anejo.

Presentations are not to exceed five (5) minutes per product. The presentation time will be strictly enforced. Products that the committee does not approve must wait six (6) months before being presented again.

Required Materials for Listing Meeting Considerations

Online Submission must be completed for each individual item:

Click to download the OLCC-New Product Listing Submission
Complete the New Product Listing Sheet

Attach Completed Standard Quotation Form
Attach a Copy of the TTB Label Approval
Attach Bottle Image
Once submitted you will receive a confirmation email. You must open the email and click“confirm email address” to complete submission.
PowerPoint Presentation Optional (if submitting email to olcc.productlisting@olcc.oregon.gov )

Mail/Ship Samples and Sell Sheets:

15-copies of the sell sheet for each item
A sample bottle of each actual item being presented
15-50ml samples of each item. If the 50ml sample is unavailable, a generic (mock) 50ml labeled with the product name is acceptable (see "Mock-50ml" example below), or 15 samples of the next smallest available size.

All samples and sell sheets must be shipped to the address listed below using this label (click to download).

ATTENTION: OLCC Purchasing Coordinator - Listing Meeting

9079 SE McLoughlin Blvd., Milwaukie, OR 97222

To present your product, all materials, including samples for the listing meeting, must be received by the required due date listed above. Materials received after the due date will be set aside for 30 days. If no arrangement is made within 30 days, OLCC will destroy all materials received.

We will email a specific scheduled time prior to the meeting date with the Microsoft TEAMS meeting link. Contact olcc.productlisting@olcc.oregon.gov with any questions.

Suppliers/Vendors or brokers will be informed if the product(s) have been approved via email within five business days after the listing meeting.

Special Orders
If a consumer requests an unlisted product and it is available from a source in the United States, it may be special ordered through a local liquor store. Minimum bottle quantities may apply. Certain documentation will be required from the manufacturer (see Documents Required to List an Item above) prior to the Purchasing Department placing an order for the product.

Special Order product will be shipped to the Milwaukie Distribution Center and placed in bailment until the specific liquor store that requested the product submits their next order. The product will be shipped with the store’s next delivery.