The Higher Education Coordinating Commission offers a toolkit for engaging adult learners from communities of color, including adult learners who have a primary language other than English. The toolkit has marketing resources for Oregon postsecondary education institutions and partners.
Multilingual Resources for Institutions and Partners
The Oregon Adult Learner Outreach toolkit includes a set of messages and documents that may be effective with adult learners from communities of color, including learners who have a primary language other than English. The goal of this toolkit is to help institutions and partners improve outreach to Oregonians from communities who often face barriers to postsecondary education. Institutions and partners are encouraged to choose the messages that best suit the needs of their audiences and customize them to speak to their own offerings.
The toolkit includes a set of messaging, a two-page handout, and multiple social media images and post guidance.
Click on the language below for the full toolkit in one of eight languages.
This work was supported by the Talent, Innovation, and Equity ("TIE") partnership grant awarded to HECC in 2018 from Lumina Foundation to help eliminate disparities in postsecondary success rates between Oregon’s overall student population and African-American, Hispanic/Latinx, Native American/Alaska Native, and Native Hawaiian/Pacific Islander learners, with a particular focus on adult learners of color.
The outreach toolkit was developed by a communications contractor, in consultation with HECC staff involved with the TIE Partnership grant. The messages were informed by the folllowing focus group research that HECC sponsored focused on barriers to enrollment and completion.
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