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Safe Driving



There is strong evidence, in Oregon and in other states that laws and enforcement efforts are only successful if they are effectively and continuously publicized, and in conjunction with highly visible enforcement efforts when available. According to the National Highway Traffic Safety Administration (NHTSA), public information programs should be comprehensive, seasonally focused, and sustained. 

Since 1982, the Transportation Safety Office has been carrying out comprehensive traffic safety public education campaigns.  Research has been utilized to evaluate the success of each campaign and to assist with targeting safety messages. Surveys of Oregon's driving population have shown that these ODOT - Transportation Safety Office public information programs and efforts are widely recognized.

Older Driver Awareness Week is December 5-9, 2022


​Introduction

The effects of aging on people as drivers are highly individual. Driving challenges that may impact people as they age include declining vision, decreased flexibility and reaction time. There are also changes in perceptual and cognitive performance. Transitioning from being an independent driver to having to depend on others for transportation is life-changing. In many cases, finding resources for assistance and transportation can be difficult. 

This project will help educate Aging Road Users and their families by providing information and resources for this vulnerable driving group. There is not a specific ORS that cites for aging road user errors, it is usually reckless behaviors that cause the traffic stop and can result in a violation of ORS 811.140 Reckless Driving​​. 

Addressing Oregon's Rise in Deaths and Serious Injuries in Senior Drivers and Pedestrians - Final Report
2020 Data: Older Population (dot.gov)​

​News Release

Is it time to have "The Talk?" - December 5, 2022

Media Toolkit

November 6-13, 2022 is Drowsy Driving Prevention Week

The National Sleep Foundation (NSF) announced that Drowsy Driving Prevention Week® will be November 6-13. 2022. This year marks the 15th anniversary of the campaign. NSF encourages everyone to prioritize sleep and drive when alert and refreshed. 

For more information visit the National Sleep Foundation Drowsy Driving webpage.

Drowsy Driving Introduction​​


Every year Oregon lives are lost due to suspected or confirmed incidences of drivers falling asleep at the wheel. Drowsy driving crashes are known to be underreported, as they are hard to detect upon investigation, so the true numbers of drowsy driving related crashes are likely higher than statistics show. ORS 811.140 Reckless Driving​​. 

This is why it is important to learn the warning signs of drowsy driving:

  • Yawning or blinking frequently
  • Difficulty remembering the past few miles driven
  • Missing your exit
  • Drifting from your lane
  • Hitting a rumble strip on the side of the road

If you experience any of these warnings signs, pull over to rest or change drivers. Simply turning up the radio or opening the window are not effective ways to keep you alert.

For more warning signs and information about drowsy driving, we have provided links to some useful materials below.

Drowsy Driving Media


Billboards and Posters

Drowsy Driving poster shows a man falling asleep behind the wheel. Text reads, It Only Takes A Second For Sleep To Hit You .
Drowsy Driving Lamar 1400 x 400 - Man jpg
Drowsy Driving Outfront 336 x 160 - Man jpg
Drowsy Driving Outfront 304 x 144 - Man jpg
Drowsy Driving Outfront 252 x 162 - Man jpg
Drowsy Driving Outfront 22.8 x 10.5 Digital - Man
Drowsy Driving Outfront 22.8 x 10.5 Poster - Man

Drowsy Driving poster shows a woman falling asleep behind the wheel. Text reads, It Only Takes A Second For Sleep To Hit You.
Drowsy Driving Outfront 336 x 160 - Woman jpg​​
Drowsy Driving Outfront 304 x 144 - Woman jpg
Drowsy Driving Outfront 252 x 162 - Woman jpg
Drowsy Driving Outfront 22.8 x 10.5 Digital - Woman
Drowsy Driving Outfront 22.8 x 10.5 Poster - Woman


Radio PSA

Drowsy Driving Radio PSA - 30 seconds

Safe Following Distance Introduction


Safe Following Distance is an important consideration for safe motor vehicle operation. Following too close related crashes rated 9th as the most common driver errors in Oregon for 2020. Issues about following distance receive less attention in the media, perhaps due to the seemingly everyday nature of this type of crash. Rear end collisions often cause death and injury due to speed. 

Failure to avoid a stopped or parked vehicle ahead was the number one driver error in 2020. Distractions often contribute as a variable in the severity of these types of crashes. ORS 811.147. Failure to maintain safe distance from motor vehicle

Safe Following Distance Media

Safe Following billboard showing three vehicles in a lane with a good distance between each of them. Text reads, Give yourself time to react. Avoid following too closely.

Following Too Close Lamar 1400 x 400 jpg
Following Too Close Outfront - 720 x 208 jpg
Following Too Close Outfront 304 x 144 jpg​
Following Too Close Outfront Digital 22.8 x 10.5 pdf​
Following Too Close Outfront Poster 22.8 x 10.5 pdf​
Space Out - Keep Your Distance Poster pdf
Space Out - It's The Law Brochure pdf

​Lights and Swipes Introduction


The Oregon Legislature requires a statewide awareness campaign be conducted for the law requiring use of headlights when also using your windshield wipers. Studies show that headlights help your vehicle to be seen more easily, especially when driving in wet, snowy or foggy weather. When driving with the windshield wipers on, drivers should also turn on their headlights for safety. While each study varies, some have noted that headlight use during the day has resulted in a reduction of crashes by up to 10%. ORS 811.526 Safety campaign for use of headlights​

Lights and Swipes Media

Lights and Swipes Graphic for Web gif
Wipers On? Lights On! - Graphic for Web gif​
Get Noticed Poster pdf

Radio PSA

Lights and Swipes - We Go Together Radio PSA - mp3

Red Light Running Introduction


Red Light Running is another significant cause of serious injury crashes in Oregon. Importantly, red light running is also a significant cause of debilitating brain injury and death crashes. It is essential that every driver in Oregon heed the warning to Stop on Red. Rear end collisions often cause death and injury due to speed, they are the most common collisions for all crashes, but fatal, at 30%. 'Failed to avoid stopped or parked vehicle ahead' was the number one driver error in 2020. Following too close crashes rate 9th in the most common driver errors in Oregon for 2020. Distractions contribute as a variable in the severity of these type of crashes. ORS 811.265 Driver failure to obey traffic control device​​. 

Red Light Running Media

Red Light Running graphic featuring an abstract red light traffic signal and the words, Stop deadly crashes. Always stop on red.

​Red Light Lamar - 1400 x 400 jpg
Red Light Billboard - 720 x 208 jpg
Red Light Outfront - 304 x 144 jpg​
Red Light Billboard Outfront - 22.8 x 10.5 pdf
Red Light Poster - 22.8 x 10.5 pdf​
See Red Poster pdf

Webpages

Federal Highway Safety Administration Red Light Running
Insurance Institute for Highway Safety Red Light Running



Contact

Kelly Kapri 
Program Manager
503-507-1783
 
DMV - Transportation Safety Office
ODOT-TLC Building, MS 3
4040 Fairview Industrial Drive SE
Salem, OR 97302-1142