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Oregon Main Street Conference

2021 Oregon Main Street Conference

Inviting Spaces, Friendly Faces, Authentic Places
October 6-8, Virtual

Through inspired leadership, our main street programs throughout the Oregon are helping to sustain and enhance the vitality of traditional commercial districts. The 2021 Oregon Main Street Conference is a great way to look at the “big picture” of why our main street districts are so incredibly important to the health and well-being of local communities – physically, economically, and socially. This year’s conference theme, “Inviting Spaces, Friendly Faces, Authentic Places,” recognizes the many aspects that contribute to the unique sense of place of each of the communities in our Oregon Main Street Network.

Sessions cover a variety of topics for both beginners and those with experience. The format includes keynotes, breakouts, interactive workshops, and networking time.  Join us for this very special, one-of-a-kind conference!

​Opening Keynote - Peter Kageyama

Peter Kageyama is the author of For the Love of Cities: The Love Affair Between People and Their Places, the follow ups, Love Where You Live: Creating Emotionally Engaging Places, and The Emotional Infrastructure of Places.  In 2021, he released For the Love of Cities REVISITED, a revised and updated version of the award-winning book.  Peter is a Senior Fellow with the Alliance for Innovation, a national network of city leaders and a special advisor to America In Bloom. He is an internationally sought-after community development consultant and grassroots engagement strategist who speaks all over the world about bottom-up community development and the amazing people who are making change happen.

Peter speaks about emotional engagement with PLACES – cities, towns, communities and neighborhoods. He speaks about why love matters and why it is a good thing when more people become emotionally engaged with their places, when they “fall in love” with those places.
Join us for Peter’s keynote presentation followed by a deeper dive session that looks at putting the ideas he talks about into practice.  Special emphasis will be made on downtown/Main Street issues and there will be time for interactive Q&A.  

Plenary Keynote - Erik Dominguez

As an immigrant who grew up between two cultures and mixed messages, the familiarity Erik has with communication fears fueled him to learn and share the tools to overcome those obstacles. For nearly 25 years, his team-oriented speaking and teaching style has centered around shared experiences, a philosophy that everyone has a unique story, and a belief that everyone can share their minds and hearts through powerful presentations.

Erik will present the following:

The Required Art
Using public speaking to achieve personal and professional breakthroughs

Public speaking gets a bad reputation. It is inaccurately labeled as a "softskill" and listed as one of American's greatest fears. When we reframe public speaking as an opportunity to be seen and heard and embrace the science and the art of the craft, we see monumental breakthroughs in our personal and professional lives! The Required Art is an inspirational keynote giving audiences practical tools for confident, powerful, and joyful communication!

Closing Keynote: Patricia Frey

Patrice Frey, President and CEO of the National Main Street Center, will share reflections on the Main Street movement and the direction for the future. As President and CEO of NMSC, Patrice oversees the Center’s work, offering technical assistance, research, advocacy, and education and training opportunities for Main Street’s network of approximately 1,800 members. Based in Chicago, Illinois, the National Main Street Center is a subsidiary of the National Trust for Historic Preservation, and has participated in the renewal of more than 2,000 older commercial districts during its 30-year history. Before joining the National Main Street Center in May 2013, Patrice serviced as the Director of Sustainability at the National Trust for Historic Preservation, where she oversaw the National Trust’s efforts to promote the reuse and greening of older and historic buildings, including research and policy development work through the Seattle-based Preservation Green Lab. Before joining the National Trust, Patrice worked for several years in the field of community development and urban research. She is a graduate of the University of Pennsylvania's program in historic preservation, where she received a master's degree in preservation planning and a certificate in real estate design and development through the Penn School of Design and Wharton Business School.

Conference Schedule

Additional Conference Highlights

  • Happy Hour & Trivia: Join us for an end of the day opportunity to socialize and have fun on Wednesday, October 6. We will have copies of Peter’s new book available as giveaways!
  • Happy Hour & Excellence on Main Awards: Be inspired by the award-winning people, projects, and activities announced at the conference, Wednesday, October 7. There will also be opportunities to win one of several books to help boost your Main Street efforts!

Attending How to Read Financials? Here's your homework, download this packet. You'll want the balance sheet "in-hand" for the break out room.


Sheri Stuart

Conference Sponsors:




Energy Trust of Oregon