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Tobacco Media

Strategic Communications Resources

The resources in this section are designed to support TPEP strategic communications planning and campaign activities. If you have any questions about these tools or strategic communications for tobacco prevention, please email or

The Road to a Smokefree Oregon is a timeline showing major milestones in both Oregon and the nation that have occurred in the last fifty years related to tobacco prevention. The timeline is available as a PowerPoint that breaks the timeline up into smaller chunks, and as one document that shows the timeline as a whole.

Also consider using the first edition of the Tobacco Industry Denormalization (TID) Cookbook for earned media and grass roots ideas. Each idea comes with an introduction of what the idea will be useful for, a list of suggested ingredients and then directions for how to carry it out. Several of the ideas have “add-on ingredient” sections that offer templates for news releases you can cater to your own needs or talking points you can sprinkle with your own community’s data. The more you can infuse these activities with your own local stories and data, the more compelling and interesting you will make it for your local decision makers, your community and the news media.

2018 Tobacco and Alcohol Retail Assessment Webinar Series

In 2018, TPEP conducted assessments of the retail environment. The retail assessment looked at tobacco product availability and marketing, similar to earlier assessments in 2013-2015 and 2016. For the first time, the reatil assessment also looked at alcohol product availability and marketing. As part of this assessment, local TPEP grantees visited around 2,000 tobacco retailers statewide, many with support from ADPEP grantees and community partners.

Smokefree Oregon 2018 Prevention Campaign

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